The rooted investigation identified five main types of meme quiddities that united hours to your same nearest and dearest: Object, specific profile, generic profile, action, and statement. Adopting the distinction between tangible visual quiddities and you will abstract textual ones (Lewis, 2012 ; Spitzberg, 2014 ), i developed a dimension to own quiddity concreteness. The original a couple of kinds-things (like Mentos inside “Diet Mentos”) and you will specific emails (instance Bert in the “Bert try Worst”)-are extremely obvious and real. Common letters (including the some kittens in “LOLcats”) and actions (for instance the dancing actions for the “The latest Progression off Dancing”) continue to be visible, however their expression you certainly will move from you to definitely such as for example to a different. Eventually, in place of apparent objects, phrases will be the least tangible and/or extremely abstract of all groups. Following this office, we counted the newest portion of instances inside the for each relatives one consisted of have from all the groups. For every meme such as in the a family group was required to incorporate about one kind of quiddity. Brand new quiddity concreteness height was acquired each meme family relations created to your weighted many the 5-quiddity teams: target and you may particular profile (1), universal reputation and you will actions (0), and you can statement (?1).
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Quiddity types
From inside the RQ1 i asked do you know the prevalent sort of quiddities you to join meme family together. Our very own investigation showed that step is among the most commonly used quiddity in the sample (42.2% of meme circumstances), with terms (38.5%). Specific profile (29%) and you may target (23%) had been less common, with simple profile (fifteen.7%) at the rear of about. It is important to note that all of our results reveal that brand new main quiddity is mainly distinctive from new general services appearing from inside the the codebook for most meme families. In reality, in ninety% of the meme household, the fresh new quiddity are specific which means that was not as part of the generic functions. Including, regarding “Star Conflicts Kid” friends, the latest act of attacking with laser swords are an incredibly particular quiddity, meaning that could not end up being seized of the generic attributes of the new codebook.
Within the RQ2 we expected which layouts, variations, and participation structures try common (and you will limited) in the modern websites memes. I learned that well-known culture (26.5%), dining (19.1%) and you may the latest news (16.3%) was indeed the most common subject areas; nationality (dos.6%), most recent incidents (step three.2%), and you will works and you may work (step 3.3%) was basically at least preferred information. With regards to sex, male people (59.4%) was basically depicted twice more frequently once the girls professionals (27.3%). Youngsters and you may young people (38.7%) featured really, whenever you are older people had been at least represented (5.6%) in terms of age bracket. Caucasian users (49.5%) was indeed many illustrated cultural group, when you find yourself Hispanic otherwise Latino participants the least (0.2%). Finally, with respect to form, most instances was basically photo (56%) or video clips (42.6%) as opposed to sheer textual memes (1%). In general, this type of findings corroborate many observations manufactured in brand new qualitative education explained more than, the spot where the memetic sphere is also known as dominated from the young, white boys. In terms of themes, media-established playfulness seems to have come much more tall than engagement with politics. Thus predicated on detailed statistics at the very least, government is quite limited in the memetic fields. Yet, since unfolded less than, network study will inform all of us a far more state-of-the-art facts.
This new cohesiveness away from general attributes for the meme family members
Just like the outlined significantly more than, among the many tries from the study was to consider this new the total amount from cohesiveness from meme family members with respect to their common qualities (RQ3). Profile dos suggests the brand new community off memes revealing similar blogs functions. To produce the fresh new visual data better, i show here only five meme household you to share a few otherwise alot more attributes. How big the new node stands for their network degree, put another way, what other meme days it offers stuff services having. For example, the first meme out of “Log off Britney By yourself” ‘s the prominent node, revealing about a couple of stuff attributes which have 56 (of 83) other meme hours. “Graffiti” and you may “Birmingham” is both cases of the latest “Pepper Jet Policeman” meme nearest and dearest. They are tiniest nodes on the circle, revealing several posts functions with a couple of most other meme occasions. Brand new depth of one’s wrap stands for the amount of mutual characteristics. Particularly, the fresh new ties anywhere between cases of the fresh new “Leave Britney By yourself” are very heavy, which means that they are very similar to each other in terms out-of stuff. The first meme and its own times show around 9 (off 16) articles features along.